Networking
and Professional Development Luncheon PLUS
Morning-After Chat
How To Use The Search To Power Up Your
Public Relations
October 4, 2006, 11 am - 1 pm
Maggiano's
Little Italy,1901 W. Woodfield Rd., Schaumburg (Info/Map)
PR professionals have long been predicting
the death of the press release. And it was difficult to disagree
as communicators found that smart pitching, concise fact sheets
and thought-leadership articles were far more successful in
achieving media relations traction.
But wait a minute—in
an age of search-focused and aggregation-reliant media, web-savvy
PR practitioners are breathing new life into the press release.
Companies aren’t just “self-publishing’
their news on the web—they’re digitally optimizing
their articles to target them at customers, investors, opinion
leaders and other key audiences via search engines and content
aggregators. Whether you call the result a press release,
search release, marketing release or something else, this
new PR approach involves different rules and new thinking.
Featured Speaker:
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Carol Jouzaitis
Senior Vice President, Director of Public Relations
Slack Barshinger |
With a proven track record in developing and
executing high-impact public relations programs, Carol oversees
the PR department at Slack Barshinger. In her 25 years of
experience in public relations and journalism, she has amassed
a deep understanding of communications, the media and media
relationships. That knowledge has made her adept at helping
companies strategically increase their visibility, build their
brands and enhance their reputations with key stakeholders.
Before joining Slack Barshinger, Carol ran corporate
communications for Orbitz and was the driving force behind
award-winning programs that quickly turned Orbitz and Orbitz
for Business into nationally recognized brands. Prior to that,
she served as vice president of media relations at Kemper
Lesnik Communications, where she managed account teams and
provided strategic counsel to key clients on media relations,
crisis communications and reputation management.
Carol is a former White House correspondent
and reporter for USA Today
and the Chicago Tribune. She
remains an intrepid world traveler.
Event Timeline:
| 11:00 am - 11:30 am |
Networking |
| 11:30 am - 12:15 pm |
Lunch Service |
| 12:15 pm - 1:00 pm |
Program |
Morning-After Chat:
This event includes a complimentary
Morning-After Chat, which allows participants
in the program to discuss ideas and challenges in the framework
of the program discussion. More information on the chat will
be distributed at the event.
Cost:
$40 non-members
$35 member walk-ins
$30
members pre-registered
$15
students
No-shows will be billed.
Please
register by October 2, 2006.
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