Networking
and Professional Development Luncheon PLUS
Morning-After Chat
Practical approaches to generating and
demonstrating communication ROI
February 21, 2007, 11 am - 1 pm
Maggiano's Little Italy,516
N. Clark Street, Chicago (use the banquet entrance off of
Grand Ave.)
The first step in demonstrating and generating
a positive return on your marketing/communications investment
is establishing a process to measure its impact on your organization.
Through measurement, world-class brands are now able to understand
the impact of public relations in the context of their entire
marketing mix. This discussion will focus on the state-of-the-art
techniques that can be used to link an organization’s
marketing communications activities to the bottom line and
return-on-investment.
Featured Speaker:
|
Mark Wiener
President
Delahaye
New York, NY |
Mark Weiner is author of Unleashing the Power
of PR: A Contrarian’s Guide to Marketing and Communication
and president of Delahaye, the world’s most prestigious
provider of research-based consulting in areas related to
public relations, corporate reputation and employee communication,
with client engagements in 40 countries.
Event Timeline:
| 11:00 am - 11:30 am |
Networking |
| 11:30 am - 12:15 pm |
Lunch Service |
| 12:15 pm - 1:00 pm |
Program |
Morning-After Chat:
Follow up this exciting program
with an online Morning-After Chat,
at 10 am CST on Thursday, February 22, 2007.
Cost:
$40 non-members
$35 member walk-ins
$30
members pre-registered
$15
students
No-shows will be billed.
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to events page.
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