Public
Relations Double-Header:
Attend either or both of these
dynamic events designed for anyone interested in cutting-edge
PR tools and tactics.
Networking and Professional Development Luncheon
The Public in the Machine - Using the
latest online tools that put PR in the driver's seat
April 18, 2007, 11 am - 1 pm
Maggiano's Little Italy,516
N. Clark Street, Chicago (use the banquet entrance off of
Grand Ave.)
Ed Schipul will provide an overview of social
networking Web sites and the role they can play in public relations.
Sites such as YouTube, Technorati, flickr, Wikepedia and others
can be extremely powerful in helping organizations reach, engage
and establish close bonds with their target publics. But there
are subtle rules of net-etiquette to be aware of to avoid stumbling
into hostilities. Participants will leave understanding how
to weave social networking technologies into their PR strategies
and they will see how opening their organization to the scrutiny
and input of outsiders is both revolutionary and liberating
– a simultaneous give and take that makes research immediate
and enables an organization to apply instant feedback for the
benefit of all.
Afternoon Seminar
Trends in public relations technology:
Harnessing the chaos to encourage collaboration and engagement
April 18, 2007, 1:30 - 4 pm
Maggiano's Little Italy,516 N. Clark Street, Chicago (use
the banquet entrance off of Grand Ave.)
With the emergence of powerful Web
technologies such as blogs, wikis, podcasting, RSS and tagging,
the Web is quickly becoming more dynamic and interactive.
While users once visited Web sites to consume content, they
are increasingly being given the ability to contribute and
edit content as well. This “distributed authoring”
is changing the fundamental way Web users interact with Web
sites. In this session, we will explore what these trends
mean for public relations professionals. If Web usage is increasingly
oriented toward interaction and fostering social networks,
how can organizations to harness these powers to achieve their
own objectives – and is doing so advisable? Following
the seminar, participants will be able to:
- Immediately start their own blog and become
comfortable experimenting with wiki-enabled sites.
- Understand the pros and cons of seeking
to attempt to harness interactive technologies and strategically
apply what they learn to protect and enhance their Web presence.
- Identify opportunities to integrate more
dynamic and interactive capabilities into their own Web
sites as well as client sites.
- Explain what Podcasts, RSS streams and other
emerging technologies are and why they are important to
understand and utilize.
- Become an expert resource for clients
and peers on issues related to emerging Web trends.
Featured Speaker:
Schipul – The Web Marketing
Company developed and builds on the Tendenci® membership
management software. Schipul is based in Houston, and provides
marketing services on the Internet to a variety of service
industries in local, national and international markets.
Event Timeline:
| Professional Development Luncheon: |
| 11:00 am - 11:30 am |
Networking |
| 11:30 am - 12:15 pm |
Lunch Service |
| 12:15 pm - 1:00 pm |
Program |
| Afternoon Seminar: |
| 1:30 pm - 4:30 pm |
Seminar |
Cost:
| |
Member
Reserved |
Member
Walk-In |
Non-Member |
Student
(with ID) |
| Luncheon
only: |
$30 |
$35 |
$40 |
$15 |
| Seminar only: |
$45 |
$55 |
$65 |
$30 |
| Both: |
$70 |
$85 |
$100 |
$45 |
Back
to events page.
|
