
Networking
and Professional Development Luncheon
Building a brand from the inside out
March 20, 2008, 11 am - 1 pm
Maggiano's Little Italy,516
N. Clark Street, Chicago (use the banquet entrance off of
Grand Ave.)
Ginger Hardage insists that the secret
to Southwest’s success is not flying around the country
but landing back at home. Her presentation will focus on engaging
employees and telling an organization’s story through
public relations, a strategy that has been the driving force
of Southwest for the last 15 years. Southwest believes that
when employees are taken care of, they will want to take care
of the customer. If customers are happy, then profits will
increase.
Featured Speaker:
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Ginger Hardage
Senior Vice President, Corporate Communications
Southwest Airlines
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As Senior Vice President of Corporate Communications,
Ginger Hardage oversees the public relations, employee communications,
civic and charitable contributions, legislative awareness,
pass bureau and emergency response departments at Southwest
Airlines. Before beginning her career at Southwest, she worked
at Maxus Energy Corporation and its predecessor, Diamond Shamrock
Corporation, holding a variety of public relations positions,
including Director of Communications. PRWeek has named Ginger
one of the 50 Most Powerful Women in Public Relations and
the Texas Public Relations Association named her its PR Practitioner
of the Year for 2000.
Plus, one attendee will win entry to Ragan's
Advanced Internal Communications workshop May 12-13!
Event Timeline:
| 11:00 am - 11:30 am |
Networking |
| 11:30 am - 12:15 pm |
Lunch Service |
| 12:15 pm - 1:00 pm |
Program |
Cost:
$40 non-members
$35 member walk-ins
$30
members pre-registered
$15
students
No-shows will be billed.

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