Maggiano's Little Italy,516 N. Clark Street, Chicago (use the banquet entrance off of Grand Ave.)

Register for either program, or both!

Featured Speaker:
Suzanne Salvo, Co-Owner
Salvo Photography, Houston

Suzanne Salvo and her husband/partner Chris are co-owners of Salvo Photography, an international award-winning studio with bases in Italy and the U.S. The Salvos have traveled to nearly 60 countries on assignments ranging from ad campaigns, annual reports and editorial. At IABC, Salvo has served on the 2003-2004 International Executive Board and she is a past president of IABC/Houston, which named her Volunteer of the Year in 2002. Salvo writes the informative on-line monthly column, “Visually Speaking” for CW Bulletin, conducts action-packed workshops on photo topics throughout North America and Europe and is a multiple Gold Quill winner. Suzanne is the recipient of the 2007 IABC Chairman’s Award. She is a highly rated speaker at Ragan Communications Conferences and IABC International and District Conferences. Attendees describe her presentation style as energetic, interactive and insightful.

Luncheon Program:
Seeing is NOT believing: Real-world photo ethics

We live in a Photoshop world where pyramids can be moved to suit a layout and CEOs enjoy instant weight loss and wrinkle removal - until they get caught. Photos are a great way to bolster your company’s brand and positively affect reputation, right? Right – unless an image has been inappropriately manipulated. The fallout can be costly in terms of company brand and the bottom line. When is it OK legally and/or ethically to manipulate and when is it not? What are the consequences to your company’s reputation? In this session you will learn:

• How to differentiate between photojournalism and photo illustration
• What the photonews groups advise
• Practical guidelines for when, where and how much manipulation is acceptable
• What companies are doing right now to insure their reputation is protected

Event Timeline:

Special Afternoon Seminar:
JUST SHOOT ME! Everything you ever wanted to know about corporate digital photography but were afraid to ask
Do you love digital photography but have trouble with the techno-geeky stuff? Are pixels, histograms and layer masks all a Gaussian Blur to you? Or do you secretly cringe when asked to produce a photo location project or (gasp) the dreaded executive photo? In other words - are you successfully working in the new Digital Era or are you stuck in the Dark(room) Ages? The world is becoming more and more visually oriented, and that includes the business world. The production and use of photography is increasing globally by a staggering 20% each year as communicators realize the potential and power of images and learn to use the technology. In this workshop you will learn:

• Managing the Process: The new workflow – from camera to computer to output to archives, terminology and the basic techno-geek stuff you must know.
• Photo Critique 101: What makes an image an effective communications tool? How to judge a photo portfolio.
• What’s Hot and What’s Not: Photographic trends and styles that are currently driving the image marketplace.

PLUS post-session hands-on photo-taking creative exercises. Bring your digital camera to take full advantage of this opportunity.

Event Timeline:

Cost:

Luncheon only:
$40 non-members
$35 member walk-ins

$30 members pre-registered

$15 students

Seminar only:
$65 non-members
$45 members pre-registered
$30 students

Prices for luncheon/seminar package:
$100 non-members
$70 members pre-registered
$45 students
No-shows will be billed.

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